The number of advertisements promoting products or services prohibited by Indian law rose sharply by 23.6% in FY 2024–25, reaching a total of 3,347 cases, according to the latest annual report from the Advertising Standards Council of India (ASCI). The majority of these violations stemmed from offshore betting platforms, which continue to exploit digital channels despite regulatory scrutiny.
Offshore betting and realty top the violation list
Out of the total 3,347 illegal ads, 3,081 were traced back to offshore, illegal betting operations. A significant portion of these—318 ads—were linked to influencers endorsing such platforms. Other flagged content included 233 ads potentially violating the Drugs and Magic Remedies Act, 21 alcohol-related promotions, and 12 ads featuring unauthorised forex trading apps that contravene RBI regulations.
Together, the offshore betting and realty sectors accounted for 83% of all consumer-flagged violations this year. Offshore betting alone contributed 43% of total flagged ads, while real estate made up 24.9%, reinforcing both as the most non-compliant sectors in the advertising space.
Also read: CCI Probes Ad Agency Collusion on Fees
Influencer content under increased scrutiny
ASCI reviewed a total of 9,599 public complaints, of which 7,199 ads were taken up for detailed examination. Nearly all of these—98%—required corrective action. Influencer-related violations made up 14% of the ads processed, with gambling promotions being the most frequent category within this group at 31.4%. Fashion and lifestyle followed at 16.2%.
While digital platforms remain the biggest area of concern, traditional media formats such as TV and print showed much higher compliance rates, with ASCI reporting 98% adherence for those channels.
Compliance rising, but systemic issues persist
ASCI has continued to escalate illegal ad content to relevant regulatory bodies for enforcement. The data suggests a growing willingness among advertisers to comply voluntarily once notified. However, the sharp increase in illegal ad volume—particularly from betting platforms—highlights the need for stronger cross-platform monitoring and enforcement mechanisms.
The report reflects the dual reality of the Indian advertising landscape in FY25: high volumes of violations, but also rising collaboration and corrective action across the ecosystem.
